White gold is yellow. Not yellow like an omelette, but it is yellow. It appears white in a jewellery store, and it costs less than platinum, but over time white gold may return to its original colour. Your white gold jewellery could need to be whitened again and again, a process that will make a bigger dent in your savings than a platinum ring would. For more information on this, please see jewellery in umaandleopold.com.